The New Web Design Trends in 2023

Web design is a constantly evolving field, which follows the technological innovations and the expectations of the users. In 2023, web designers will have to face new challenges and offer original, immersive and inclusive experiences. Here are some of the trends that should mark the web design in 2023.

Inclusive visuals

Inclusion is an increasingly important value in society, and web design is no exception. Inclusive visuals aim to represent the diversity of people, cultures, genders, ages, abilities, etc. They create a sense of belonging and respect among the users, and strengthen the brand image of the companies. Inclusive visuals can take the form of photos, illustrations, icons, typographies, colors, etc¹

Digital accessibility

Digital accessibility consists of making websites accessible to everyone, including people with disabilities. It is based on universal design principles, which aim to adapt the content, navigation, contrasts, fonts, animations, etc. to the needs and preferences of each user. Digital accessibility is not only a legal obligation in some countries, but also a factor of performance and satisfaction of the users²

Handmade designs

Handmade designs are a trend that opposes minimalism and standardization of websites. They are characterized by the use of handmade graphics, such as drawings, collages, paintings, sketches, etc. They bring a touch of originality, creativity and personality to websites, and create an emotional connection with the users. Handmade designs can be used to illustrate products, services, stories, values, etc³

Interactive fonts

Interactive fonts are fonts that react to the actions or movements of the users, for example by changing shape, color, size, position, etc. They create surprising and dynamic visual effects, and capture the attention of the users. Interactive fonts can be used to highlight important messages, calls to action, titles, logos, etc⁴

Motion design and 3D elements

Motion design and 3D elements are trends that aim to create immersive and realistic experiences on websites. Motion design consists of using animations, transitions, parallax effects, etc. to give movement and depth to the elements of the website. 3D elements are objects or scenes in three dimensions, which can be manipulated or explored by the users. Motion design and 3D elements make websites more attractive, interactive and playful⁵